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Science-to-business marketing : ウィキペディア英語版 | Science-to-business marketing
Science-to-business marketing (S2B marketing) entails the marketing of research conducted at research institutions, particularly universities, to industry or other interested parties. The acronym S2B follows a series of marketing acronyms used to shorten and popularise marketing specialisations, including (B2C) (business-to-consumer marketing) and (B2B) (business-to-business marketing). ==Introduction to science-to-business marketing== Science-to-Business (S2B) Marketing aims at the use of marketing principles for the area of science, supporting the successful commercialisation of research competencies, capacities and results from a research institution to its research customers.〔 The objective thereby is to develop, test and provide new models, instruments and proceedings for research commercialisation that enable universities and research institutions to market their research more effectively. The approach uses existing instruments from Business to Business Marketing, Service Marketing and Technology & Innovation Marketing. The special feature of S2B Marketing is the determination of the market, in particular, industry, as the starting point for all research activities. S2B is generally focused on technology intensive departments but can also be applied in all disciplines of research. The industry engaged in research and development is identified as the key target market. This leads to research customers, who are willing to pay for scientific research, being the centre of consideration.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Science-to-business marketing」の詳細全文を読む
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